Resume

October 2022 – Present

As a member of IPG's Brand Experience team, I design user-centered digital experiences for DTC B2B brands, including ASPCA® Pet Health Insurance and OnePack Plan. My primary focus is on creating visually appealing websites and interfaces that clearly communicate brand identity, drive conversions, and ensure the best possible user experience. I work closely with cross-functional teams to ensure our designs meet business goals, accessibility standards, and marketing objectives.

• Lead the design of user-centered websites and interfaces for brands like ASPCA® Pet Health Insurance and OnePack Plan, optimizing for conversion and brand messaging.

• Collaborate with cross-functional teams (UX/UI, SEO, Development, and Copywriting) to optimize site performance, ensuring compliance with accessibility standards and delivering an exceptional user experience.

• Create wireframes, mockups, and prototypes in XD and Figma, providing detailed design specifications for developers.

• Leverage insights from usability testing and competitor analysis to drive design improvements and ensure alignment with current market trends.

• Design print collateral, email campaigns, and digital ads to support integrated marketing efforts and brand consistency.

• Develop brand guides and templates to ensure cohesive design execution across all future digital and print projects.

Product Development & Design Manager
Sept 2018 – Oct 2022

Promoted to Product Development and Design Manager, I led a small yet efficient team, driving innovation and optimizing workflows to maximize productivity and profitability. I was responsible for overseeing all studio projects, collaborating with cross-functional teams, and managing relationships with external vendors and licensors. Through strategic planning and effective communication, I ensured the successful launch of new product lines and contributed to major retailer placements.

• Led a lean design team, delivering the output of a larger team while optimizing efficiency and boosting production margins, while actively contributing to the creation of home décor products, packaging, and promotional materials.

• Drove cost savings and profitability by streamlining workflows, eliminating redundancies, and optimizing resource utilization.

• Managed cross-functional coordination across design, sales, licensing, and sourcing teams to ensure timely project completion and successful product launches.

• Fostered relationships with external vendors and licensors, ensuring smooth product development and effective collaboration.

• Oversaw new home décor product lines, securing major retail placements at Walmart, Target, Barnes and Noble, and international markets.

• Conducted trend research and created presentations to inform product development, helping the company stay ahead of industry trends.

Lead Graphic Designer
Jan 2018 – Sept 2018

• Managed a team of designers while driving hands-on design work, contributing to custom illustrations and new product lines.

• Led successful product placements for well-known licensors (Disney, Marvel, etc.) across key retailers and international markets.

• Designed impactful marketing materials, including packaging, web banners, and promotional collateral, for product lines.

• Worked closely with licensors to ensure products adhered to established brand guidelines and style guides.

• Contributed to design strategy, overseeing the creation of assets for both print and digital media.

• Ensured timely delivery of all projects, maintaining high-quality standards and meeting tight deadlines.

Graphic Designer
Feb 2017 – Jan 2018

• Created custom illustrations and product assets for new product lines, collaborating closely with licensors and the studio manager.

• Created web banners, marketing materials, and product packaging that effectively represented the brand's identity.

• Conducted trend research, providing insights and ideas that influenced new product development.

• Collaborated with print vendors to ensure seamless product production, delivering high-quality results.

• Curated room sets and updated product packaging, ensuring alignment with current branding and customer expectations.

• Assisted in pre-production for decal products, ensuring design accuracy and smooth production timelines.

Junior Graphic Designer
Jan 2016 – Oct 2016

• Assisted with product and packaging design, ensuring adherence to brand and style guidelines.

• Created visually compelling digital and print assets to support product launches and sales efforts.

• Managed pre-press tasks for production, ensuring smooth transitions from design to final output.

• Collaborated with cross-functional teams, ensuring a cohesive visual identity across all communications.

• Helped maintain brand consistency across all licensed products by following established design guidelines.

• Stayed updated on design trends, contributing innovative ideas that supported the team's creative process.

Graphic Design Intern
May 2015 – Jan 2016

• Created promotional materials, including posters and email blasts, to support product collections and events.

• Assisted in social media updates, helping drive brand engagement and awareness across platforms.

• Designed animated motion graphics and other digital assets for internal presentations and promotional efforts.

• Supported the design team with color mixing in the Hand Screen department, ensuring color accuracy across product lines.

• Contributed to redesigning the company newsletter and other print materials to enhance readability and engagement.

• Collaborated on product and packaging designs, maintaining consistency with brand standards for licensed products.

Jan 2016 – Present

• Led a comprehensive rebranding initiative for a barber shop, revitalizing its identity and enhancing its market presence.

• Designed compelling marketing materials that effectively communicated the brand's value proposition and resonated with the target audience.

• Spearheaded the redesign of Towne Barber's website using Adobe Muse, creating an engaging and user-friendly online platform that showcased the brand's unique offerings.

Oct 2016 – Jan 2017

• Managed and successfully executed the ParishPages project, ensuring on-time delivery and client satisfaction.

• Provided clients with tutorials on managing their websites through Craft CMS and delivered outstanding customer support by resolving inquiries and issues efficiently.

• Designed and customized websites for schools, leveraging templates to create functional and visually appealing online platforms.

• Collaborated with the photography team to conduct professional photo shoots that enhanced the visual content of websites.

• Created compelling web banners that captured clients' brand identity and effectively promoted their online presence.

• Contributed to the development of a client newsletter, strengthening communication and engagement with key stakeholders.