ASPCA® Pet Health Insurance

Web Design | Brand Experience Design

I create visually appealing and intuitive website designs that effectively communicate the brand identity and objectives. Utilizing XD and Figma, I compose user-friendly interfaces, provide design guidance to developers, and collaborate with the UX/UI team to ensure best practices and a great user experience. I work in tandem with the SEO and Marketing Operations teams to enhance visibility in search engines while maintaining compliance standards. By collaborating with the copywriting and SEO group, I create designs that optimize user flow and information architecture. Through data-driven insights from usability testing and competitor analytics, I continuously refine and iterate designs. Additionally, I contribute to creating print collateral, curating photography, designing email campaigns, developing digital ads, and creating social media assets.