Independence Pet Insurance Co.

Branding | Web Design

I led the design of the IPIC (Independence Pet Insurance Co.) website, creating a full suite of landing pages and establishing the visual identity from the ground up, including brand colors, typography, and design elements. While the logo was developed by Taylor Myers, I built the surrounding brand system to reflect IPIC’s core values: trustworthy, dependable, and confidently pet-centric.

Designed primarily for legal, regulatory, and underwriting audiences, the site strikes a careful balance between professionalism and warmth. The aesthetic is clean, mature, feels accessible, friendly, and modern, while still aligning with the traditions of the insurance industry. The design positions IPIC as a connected part of the larger pet insurance ecosystem, offering a fresh yet grounded user experience.