OnePack Plan US
Web Design | Brand Experience Design
I designed a full set of landing pages for the OnePack Plan US website in Figma, including the homepage, Why Pet Insurance, For HR, For Brokers, For Employees, About Us, Contact Us, and Resources. The site was created to clearly communicate the value of pet insurance benefits to multiple audiences, with tailored messaging for HR professionals, employees, and brokers.
Throughout the project, I collaborated with internal stakeholders to ensure the site’s structure aligned with both user needs and organizational objectives. Accessibility and user experience were top priorities. I designed with inclusive principles in mind, ensuring clear visual hierarchy, legible typography, and straightforward navigation. I also worked hand-in-hand with the development team during implementation to maintain design fidelity and ensure a smooth build process.
Beyond the website, I continue to support OnePack Plan US with a range of branded materials, including social graphics, digital assets, and print collateral, helping to ensure a cohesive and professional presence across all touchpoints.
Design System
Alongside the page designs, I built a scalable design system in Figma using reusable components, variables, and auto-layout to ensure consistency, efficiency, and flexibility across the site. A selection of components and system elements from this design system is showcased below to highlight how it supports the overall site experience.
Banner Health Case Study Booklet
Employee Targeting Assets
